Challenge
A regional health system serving over 500,000 patients struggled with low patient portal adoption (22%) and high support call volume. Patients found the portal confusing and couldn't complete basic tasks like scheduling appointments or accessing test results.
Our Approach
- Conducted user research with 40+ patients across diverse demographics
- Observed provider workflows and support call patterns
- Mapped current vs. ideal patient journeys
- Designed and tested new information architecture
- Created accessible, mobile-first interface
- Developed design system for consistency
Solution
We redesigned the entire portal experience with clear navigation, simplified workflows, and accessible design. Key features included one-tap appointment scheduling, conversational test result presentation, and plain-language health education.
"Alphafox transformed our patient portal from a frustration point into a competitive advantage. Their research-driven approach and healthcare expertise made all the difference."
— Chief Digital Officer, Regional Health System