Design that understands what's at stake

Alphafox exists because healthcare deserves digital experiences that match the quality of the care being delivered.

Why we exist

Alphafox was founded on a simple but powerful belief: the gap between clinical excellence and digital experience is costing lives, deepening disparities, and undermining trust in healthcare.

Too many patient portals frustrate the people they're meant to serve. Too many clinical tools slow down providers instead of supporting them. Too many health apps are abandoned because they don't fit into real lives.

This isn't just about design—it's about outcomes. When a medication reminder actually helps someone adhere to their treatment. When a telehealth interface makes care accessible to someone who couldn't otherwise receive it. When a provider spends less time clicking and more time connecting with patients.

That's the healthcare experience we're here to create.

Black healthcare professionals collaborating

Our Mission

We transform complex healthcare challenges into clear, compassionate digital experiences that improve outcomes, build trust, and advance health equity.

Our Values

Human-centered healthcare

We design for real people facing real health challenges. Every decision prioritizes the patient experience while supporting clinical workflows and organizational goals.

Clinical integrity

We bring genuine healthcare expertise to every project, understanding clinical workflows, regulatory requirements, and the operational realities of healthcare delivery.

Evidence-based design

Our work is grounded in research, data, and measurable outcomes. We validate assumptions through user testing and track impact through meaningful metrics.

Health equity

Exceptional healthcare experiences should be accessible to everyone. Our designs prioritize accessibility, cultural sensitivity, and inclusive practices.

Transparency & partnership

We work as an extension of our clients' teams, sharing knowledge generously and building capabilities within their organizations.

How we think about healthcare design

Design for the vulnerable moment

Healthcare users are often stressed, scared, or unwell. Our designs provide clarity and calm exactly when it's needed most.

Clarity over cleverness

Health information must be immediately understandable. We choose plain language and clear hierarchy over design trends that sacrifice usability.

Accessibility is not optional

Universal design serves everyone better. We design to WCAG 2.1 AA standards as a baseline, not an afterthought.

Respect privacy and dignity

Healthcare is deeply personal. Every design decision considers the sensitivity of health information and the dignity of patients.

Support clinical expertise

Design should enhance clinical judgment, not hinder it. We respect the provider-patient relationship in everything we create.

Design for the care continuum

Healthcare is a journey, not a transaction. Our solutions consider the entire experience from awareness through aftercare.

Interested in joining our mission?

We're always looking for talented designers, researchers, and strategists who are passionate about improving healthcare through exceptional digital experiences.