Comprehensive healthcare design services

From research to implementation, we guide healthcare organizations through every stage of creating digital experiences that improve outcomes.

Healthcare design requires specialized expertise—understanding not just users and interfaces, but clinical workflows, regulatory requirements, and the profound responsibility of designing for people's health. Our services span the full spectrum of healthcare digital experience, always grounded in research and driven by measurable outcomes.

Healthcare Software Design

We design healthcare applications that clinical teams actually want to use and patients can navigate with confidence. From electronic health records to telehealth platforms, our work improves workflows, reduces errors, and enhances the care experience.

Black healthcare professional with digital interface

What We Design:

  • Electronic Health Records (EHR) and clinical documentation systems
  • Patient portals and engagement platforms
  • Telehealth and virtual care applications
  • Remote patient monitoring dashboards
  • Clinical decision support tools
  • Medical device interfaces
  • Provider workflow optimization
  • Healthcare mobile applications
  • Care coordination platforms

Our Process Includes:

  • User research with patients and clinical staff
  • Workflow analysis and optimization
  • HIPAA-compliant interface design
  • Accessibility testing and compliance
  • Usability testing with real users
  • Design system development
  • Implementation support

Outcomes:

  • Improved task completion rates
  • Reduced provider documentation burden
  • Increased patient engagement
  • Fewer medical errors
  • Higher satisfaction scores
Discuss Your Software Project
Black patient in healthcare research session

Research & Insights Synthesis

Great healthcare design starts with deep understanding. We conduct rigorous research to uncover user needs, validate assumptions, and identify opportunities for improvement—ensuring every design decision is grounded in evidence.

Discovery Research

  • Stakeholder interviews and workshops
  • Patient and provider interviews
  • Clinical workflow observation
  • Contextual inquiry
  • Competitive and comparative analysis
  • Healthcare ecosystem mapping

Evaluative Research

  • Usability testing (moderated and unmoderated)
  • Accessibility audits
  • Heuristic evaluations
  • Clinical simulation testing
  • A/B testing strategy and analysis

Foundational Research

  • Patient persona development
  • Provider persona development
  • Jobs-to-be-done analysis
  • Mental model mapping
  • Behavioral research

Synthesis & Strategy

  • Research findings documentation
  • Insight prioritization workshops
  • Opportunity mapping
  • Design principle development
  • Strategic recommendations

What You Get:

  • Clear, actionable insights
  • Validated user needs
  • Prioritized opportunities
  • Strategic design direction
  • Stakeholder alignment
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Patient Journey Mapping

Patient journeys in healthcare are complex, emotional, and often fragmented across multiple touchpoints. We map the entire care continuum to identify pain points, opportunities, and moments that matter most—giving you a roadmap for improvement.

Journey Mapping Services:

Comprehensive Journey Maps

  • End-to-end patient experience mapping
  • Multi-channel touchpoint analysis
  • Emotional journey visualization
  • Pain point identification
  • Service blueprint development

Specialized Journey Maps

  • Condition-specific journeys (oncology, chronic disease, maternal health)
  • Care continuum mapping (prevention through aftercare)
  • Cross-system journey analysis
  • Family and caregiver journeys
  • Provider experience journeys

Journey Optimization

  • Omnichannel experience strategy
  • Transition point improvement
  • Communication optimization
  • Digital touchpoint enhancement
  • Service delivery recommendations

Deliverables:

  • Visual journey maps
  • Persona-specific experiences
  • Prioritized opportunities
  • Quick-win recommendations
  • Long-term strategic roadmap
  • Measurement frameworks

Journey mapping reveals where experiences break down and where small changes can have outsized impact. It creates shared understanding across your organization and focuses improvement efforts where they matter most.

Map Your Patient Journey

Healthcare Communications

In healthcare, communication isn't just about information—it's about empowerment, understanding, and trust. We create health communications that are clear, culturally sensitive, and accessible to diverse populations.

Health Literacy & Education

  • Patient education materials
  • Clinical instruction simplification
  • Plain language conversion
  • Medication guides and instructions
  • Preventive care education
  • Chronic disease management resources

Healthcare Content Strategy

  • Health literacy assessments
  • Content architecture and governance
  • Editorial guidelines
  • Multi-language content strategy
  • Cultural adaptation

Brand & Messaging

  • Healthcare brand strategy
  • Mission-driven messaging frameworks
  • Patient-facing communications
  • Provider communications
  • Health equity messaging

Campaign Design

  • Patient acquisition campaigns
  • Health awareness initiatives
  • Preventive care promotion
  • Behavior change campaigns
  • Community health communications

What Makes Our Communications Different:

  • Written at appropriate health literacy levels
  • Culturally and linguistically appropriate
  • Accessible to people with disabilities
  • Validated through user testing
  • Aligned with health equity principles
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Web & Digital Platforms

Your website is often the first touchpoint in someone's healthcare journey. We design web experiences that make complex healthcare systems navigable, build trust in your care, and guide people to the help they need.

Healthcare Websites:

  • Hospital and health system websites
  • Medical practice websites
  • Specialty clinic websites
  • Healthcare provider directories
  • Patient education portals
  • Wellness and prevention platforms

Key Features We Design:

  • Appointment scheduling systems
  • Patient intake and registration
  • Provider search and profiles
  • Insurance verification
  • Billing and payment experiences
  • Results and records access
  • Symptom checkers
  • Health content libraries

Content Strategy

  • Information architecture
  • Healthcare content strategy
  • SEO for healthcare (with compliance considerations)
  • Content governance frameworks
  • Content migration and optimization

Technical Excellence

  • Responsive design for all devices
  • WCAG 2.1 AA accessibility compliance
  • HIPAA-compliant form design
  • Performance optimization
  • Analytics and measurement

Our Websites:

  • Build trust from the first click
  • Guide people to the right care
  • Work seamlessly across devices
  • Meet accessibility standards
  • Integrate with existing systems
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Digital Health Product Strategy

Launching a digital health product requires navigating complex regulatory requirements, validating clinical utility, and ensuring genuine user fit. We guide digital health innovators from idea through implementation with strategic design thinking and healthcare expertise.

Product Discovery

  • Market opportunity assessment
  • User needs validation
  • Clinical workflow fit analysis
  • Competitive landscape analysis
  • Feature prioritization
  • MVP definition

Healthcare Product Design

  • Digital therapeutic interfaces
  • Wellness and fitness apps
  • Clinical workflow software
  • Care coordination platforms
  • Remote monitoring solutions
  • Population health tools

Regulatory Strategy

  • Design for FDA compliance pathways
  • Risk mitigation through design
  • Clinical validation planning
  • Quality management system integration
  • Post-market surveillance considerations

Go-to-Market Support

  • Product positioning
  • User acquisition strategy
  • Healthcare partner development
  • Payer strategy considerations
  • Clinical evidence development

Who We Help:

  • Digital health startups
  • Healthcare innovation labs
  • Medical device companies
  • Pharmaceutical digital health initiatives
  • Health tech companies
Discuss Your Product

Need something else?

Every healthcare organization faces unique challenges. If you don't see exactly what you need above, let's talk. We create custom solutions for healthcare accessibility audits, design system development, provider experience optimization, health equity assessments, and more.